Square Table: Building a “Brand Buddy” Custom GPT to Support Your Marketing
AI is changing how organizations create content—but the real opportunity isn’t just using AI tools. It’s teaching those tools to understand your brand.
Join your fellow CEO members for a Square Table lunch conversation where Susie Fife, CEO of Red Orange Studio will show you how to build a well-informed custom GPT “Brand Buddy.”
A Brand Buddy is a private AI assistant trained on your organization’s messaging framework and institutional knowledge. Instead of generating generic content, it produces drafts that are aligned with your brand strategy and voice.
During this session, we’ll discuss how a Brand Buddy can help your organization quickly draft marketing and communications such as:
- Social media posts
- Email campaigns
- Website content
- Thought leadership articles
- Marketing collateral
The power of the tool comes from the knowledge base behind it, which captures the strategic foundations of your brand:
- The Why: mission, vision, and purpose
- The Who: target audiences, values, and personas
- The What: key differentiators and positioning
- The How: tone of voice and brand personality
- The Promise: the consistent value your organization delivers
This will be a workshop-style conversation about how CEOs can responsibly integrate AI into their communications while protecting and strengthening their brand.
In-Person and Virtual options available.
Lunch will be provided for in-person attendees, and space is intentionally limited to encourage discussion.