One Great CEO
Invite One. Strengthen All.
Introduce One Great CEO by April 15
Growth is not just a goal — it’s a journey. And no CEO grows alone.
Each year, Virginia CEOs invites every member and sponsor to connect just one outstanding CEO to our community. Most members join because another CEO personally encouraged them. Your recommendation carries more trust than any marketing message ever could.
Invite one CEO you respect.
Refer One Great CEO by April 15.
Why Do Referrals Matter?
Virginia CEOs was built by leaders who never want to stop learning, growing, and helping others grow. The strength of our community depends on who sits at the table.
When you refer a CEO:
- You strengthen your Roundtable or Forum – and others
- You expand the statewide network
- You help another leader find clarity and confidence
- You reinforce our culture of trust and safe haven
Your voice is the strongest signal of credibility we can offer.
Have A CEO In Mind?
Contact Scot to make the connection happen
Who Makes a Great Member?
We’re looking for CEOs who are growth-minded and generous with experience.
Ideal candidates:
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CEOs — whether they have the title or not; the buck-stops-here leader
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$1M+ in revenue and at least 5 FTEs
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Leading growing organizations (our average member leads a $7M company)
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Open, curious, and willing to share
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Seeking community, perspective, and a place to grow
If someone comes to mind as you read this, they’re likely a great fit.
Tell them about VACEOs. Then make the referral.
Warm Intro by Email
Send a simple introduction sharing with them the value you gain from VACEOs.
CC Scot McRoberts (smcroberts@vaceos.org)
Share Their Name
Email Scot directly with the CEO’s name and contact information, and we’ll take it from there.
Bring Them to an Event
- Monthly “Intro to VACEOs” lunches
- Quarterly Luncheons
- Select learning events
Contact Scot to register a guest.
What You Can Say
Starting the conversation is easier than you think. Keep it simple and authentic.
You might say:
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“I thought of you because you’d add a lot to the CEO community I’m part of.”
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“Did you know I make some of my toughest decisions after talking them through in my Roundtable?”
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“Did you know Virginia CEOs has helped me become a calmer, more confident leader?”
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“Joining gave me a confidential group of peers who actually get what the job is like.”
Great CEOs ask for help. Great CEOs also extend it.
What Prospective Members Gain
When you refer a CEO, you’re not just inviting them to a program. You’re inviting them into an experience.
Peer Roundtables
Confidential, professionally supported peer groups where the buck-stops-here leaders can speak openly.
Real Relationships
A trusted circle of CEOs to call anytime.
Leadership Growth
Practical tools, shared experience, and accountability that sharpen decision-making.
Clarity & Confidence
Faster decisions. Stronger leadership presence. Less isolation at the top.
One Great CEO Incentives
Roundtable Rewards
This campaign is about quality, not quantity — but we celebrate engagement.
When your Roundtable or Forum participates:
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8 qualified referrals that result in a meeting → $2,000 to your Roundtable
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Halfway there? → $1,000
These funds:
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Are separate from annual Roundtable Retreat funding
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Remain available year to year until used
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Can support retreats, programming, or group experiences
Frequently Asked Questions
Question not answered? Email us or call the VACEOs office at 804-360-2644
How do I get started?
Review your contacts, LinkedIn, industry groups, and networks. Consider doing this exercise with your Roundtable. Ask the VACEOs team for a list to review. Most CEOs are honored to be considered.
How do I open the conversation?
Ask: “Have you ever heard of Virginia CEOs?”
Then share your personal experience. Authentic stories matter more than statistics.You can also forward Leader News or invite them to an event.
Can I refer more than one CEO?
Absolutely. The focus is one Great CEO — but you’re welcome to introduce as many qualified leaders as you’d like.
What events can I invite them to?
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Monthly Intro to VACEOs lunches
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Quarterly Luncheons
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Select learning events
See the Events page for upcoming dates.
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Your Invitation Matters
Your referral strengthens our CEO community — and often gives another leader exactly what they’ve been missing:
Perspective.
Support.
Accountability.
Connection.
Virginia CEOs grows because members take responsibility for growth.
Refer One Great CEO by April 15.
Here we grow.
